Market guide · Asia-Pacific
Selling in Thailand
Thai shoppers pay by scanning PromptPay QR codes in their banking apps far more than by card. Social commerce and marketplaces are major sales channels.
| Currency | Thai baht (THB) |
|---|---|
| Languages | Thai |
| Region | Asia-Pacific |
| Local acquiring | Available |
| Settlement | T+2 |
| Payout rail | PromptPay · Seconds, 24/7 |
| Import consumption tax | VAT · 7% |
Popular payment methods
Share of online payments by method. Illustrative figures.
| PromptPay | 48% (48% of online payments) |
|---|---|
| Visa, Mastercard, Amex | 32% (32% of online payments) |
| GrabPay | 8% (8% of online payments) |
How to launch in Thailand
- 1Open a sandbox accountTest every flow for Thailand with test cards and methods before you sign anything.
- 2Turn on local methodsStart with PromptPay, GrabPay.
- 3Process domesticallyDomestic processing in Thailand avoids cross-border fees and lifts approval rates.
- 4Settle in THBHold THB and convert when you choose, or pay out locally.
- 5Check import rulesConfirm how VAT is collected on your goods before your first shipment.
- 6Go liveVerify your business, switch your keys and watch the first orders arrive.
Duties and import tax
VAT at 7% applies to most imported goods.
Thresholds: Import duty and VAT now apply to low-value goods
Regulatory notes
- Foreign digital service providers must register for Thai VAT.
- The Bank of Thailand oversees e-money and payment providers.
Placeholder notes for the prototype, not legal advice.
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