Market guide · Europe
Selling in Austria
Austrian habits resemble Germany's, with strong use of PayPal, invoices and bank transfer through the local eps scheme. Many orders come from German retailers, so local pricing helps stand out.
| Currency | Euro (EUR) |
|---|---|
| Languages | German |
| Region | Europe |
| Local acquiring | Available |
| Settlement | T+1 |
| Payout rail | SEPA Instant · Seconds, 24/7 |
| Import consumption tax | VAT (USt.) · 20% |
Popular payment methods
Share of online payments by method. Illustrative figures.
| Visa, Mastercard, Amex | 35% (35% of online payments) |
|---|---|
| PayPal | 25% (25% of online payments) |
| Klarna | 18% (18% of online payments) |
| SEPA Direct Debit | 7% (7% of online payments) |
How to launch in Austria
- 1Open a sandbox accountTest every flow for Austria with test cards and methods before you sign anything.
- 2Turn on local methodsStart with PayPal, Klarna, SEPA Direct Debit.
- 3Process domesticallyDomestic processing in Austria avoids cross-border fees and lifts approval rates.
- 4Settle in EURHold EUR and convert when you choose, or pay out locally.
- 5Show duty-inclusive pricesQuote VAT (USt.) and duties at checkout so nothing is due on delivery.
- 6Go liveVerify your business, switch your keys and watch the first orders arrive.
Duties and import tax
VAT (USt.) at 20% applies to most imported goods.
Thresholds: VAT due from the first euro; IOSS for goods up to EUR 150
Regulatory notes
- Strong customer authentication under the EU's revised Payment Services Directive applies to card payments.
- Consumers have a statutory withdrawal period for distance purchases.
Placeholder notes for the prototype, not legal advice.
Customer story nearby
Northwind Outfitters
Retail & Ecommerce
+3.4 pts
card acceptance in Germany · Illustrative
We stopped guessing which fees would land on an order. Duty-inclusive prices took returns down with them.
Mara Lindqvist, Head of Ecommerce Read the story: Northwind Outfitters